A Digital Patient Journey

Building a Patient Journey became a very critical step to get a perfect understanding of patient pathway key steps, pain points, unmet needs and key topics to address. It is also the best way to identify key actors: HCPs, services providers, family, friends, social and digital interactions….

Digital touch points became very important, especially in early symptoms phase and along the whole journey; depending on each disease.

It’s an important work to achieve for all health companies to ensure a more adequate proposition of communication, services and engagement.

Building a patient journey asks typical market research methodologies but also digital behaviors tracking. We do co-build digital patient journey to find added value services, tools, approaches, communication, education…

This infography is just an example.